GORILLA^TM

Insurance Marketing, Inc.

Copyright 2007, All rights reserved.

For Agent use ONLY!

Women's Marketing Resources...

• 22% of women age 55 think they will never retire, and 70% of women 55 plus think they will return to work after they officially retire.
• 54% of men obtain financial information from newspapers and magazines; 28% of men seek financial information from a financial advisor;
• Compared to 36% of women who seek financial information first from a financial advisor.
• Less than 3 out of 10 women consider themselves to have a "good" understanding of annuities. 
• Less than 5 out of 10 women consider themselves to have a "good" understanding of life insurance.

Women are working and earning their own money.  They need to prepare for retirement and create a stream of income.  Traditional employer sponsored benefits are insufficient.